
While Barry's 60min Bullseye Principle Keynote is his flagship presentation, his three hour BP business seminar is his most powerful presentation yet. It allows him to tell of his 40 year business journey and along the way involves delegates in an interactive workshop that shares the secrets of how he built his business into a retail icon, which resulted in personal financial freedom.
In 2005, The New Zealand Retail Association chose Barry to present to their huge retail membership throughout that country. The organisers however, wanted more than just a motivational speaker. Their brief was a three hour session dealing with business building and marketing, and they wanted to hear from someone who had actually done it. The result was an interactive retail road show, and over a two week period Barry presented to hundreds of retailers throughout New Zealand. Click here to see reviews.
In August 2006, Retail First Shopping Centre Group engaged Barry to present his Bullseye Principle workshop to over 400 of their retailers at the Sofitel in Brisbane. (they labelled it “Like a Bull in a music shop”) Click here to see what shopping centre magazine ‘Marketing Matters' had to say about the impact of Barry's session. View this article published in Marketing Matters
In October 2007 Barry went international when he flew across the Indian Ocean to present at the South African OK Supermarket conference in Mauritius. Read on how ‘A Little Bull went a long way' to hit The Bullseye with this international audience.
Click here to view the OK testimonial.
In 2005, The New Zealand Retail Association chose Barry to present to their huge retail membership throughout that country. The organisers however, wanted more than just a motivational speaker. Their brief was a three hour session dealing with business building and marketing, and they wanted to hear from someone who had actually done it. The result was an interactive retail road show, and over a two week period Barry presented to hundreds of retailers throughout New Zealand. Click here to see reviews. In August 2006, Retail First Shopping Centre Group engaged Barry to present his Bullseye Principle workshop to over 400 of their retailers at the Sofitel in Brisbane. (they labelled it “Like a Bull in a music shop”) Click here to see what shopping centre magazine ‘Marketing Matters' had to say about the impact of Barry's session. View this article published in Marketing Matters
In October 2007 Barry went international when he flew across the Indian Ocean to present at the South African OK Supermarket conference in Mauritius. Read on how ‘A Little Bull went a long way' to hit The Bullseye with this international audience.
Click here to view the OK testimonial.
Here's what you will learn:
- To adopt Barry's famous trademark "No is Negotiable". Never take no for an answer.
- How to build a Vip loyalty club.
- Data base marketing
- Marketing without money
- The power of event marketing
- Brand building
- Driving sale through regular customer contact
- How to innovate-not imitate
- Managing margins and increasing profits
- Change is not a threat it's an opportunity.
- To be good, be better, to be the best.
Who Should Attend?
- Retailers
- SME business owners and managers
- any practitioner in the customer/client relations and services industries



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