Being Out There
As a music man its always been my job to find the appropriate song for all occasions. So here's a great song to introduce a motivating thought as we move into the new fiscal year.
It's Barbra Streisand's first mega hit and it goes like this. "People who need people are the luckiest people in the world"
That's right! Turn up the volume and put yourself "out there" with other like-minded people, because we all need each other. If you reach out to enough people, a door of opportunity will open that will expose new leads and fresh ideas. Some call this "networking'. It's definitely all of this- but much more. It's like a pebble thrown in water. A tiny splash creates endless ripples of energy across a vast pool of human connections.
I believe there is something more powerful that underpins everything we do, and exists beyond the borders of our normal senses. Invisible threads of synchronicity are continually stitching together unforeseen circumstances of connectivity, and just because we can't see them, touch them, or hear them, doesn't mean they don't exist. But if you are "out there', they will find you. That's when the instinctive urge of human connectivity, weaves its web of serendipity. Once this occurs, it's hard not to be inspired.
Here's what happened to me recently and while I don't believe in coincidence, it's an example of what happens if you put yourself and your product/services "out there' and listen to other people.
Sony Music had just scheduled my two new Music for Cruizin' CD titles for a June release. Simultaneous to this, the annual Qld Camping and Caravan Show was being held at the Brisbane RNA show ground, during the Queens birthday long weekend. This is the largest recreational show of its kind in Australia attracting 80,000 visitors and is an obvious market for my Music for Cruizin' catalogue, now comprising eight double albums that specifically targets the "boomers' on the road. And I had 80,000 of the buggers with their headlights on high beam, cruizin' to the show. It was too good an opportunity to miss!
A few years ago I was a keynote speaker at the Caravan Trade and Industries Association Annual Conference where I met the CEO, Ron Chapman. Ironically, the association also organises the QLD Camping and Caravan Show. Ron's a beaut bloke who much prefers to have a "coldie' around a campfire than a coffee in his office. He immediately saw the obvious synergy in my involvement in the forthcoming show, when I called him about my latest Cruizin' albums.
He informed me that Brisbane radio 4BH would be broadcasting "live' from the show over the long weekend promoting the event, and 4BH listeners are the perfect demographic for my Cruizin' product. So with support from Sony, a "Music for Cruizin' weekend' was locked in on 4BH with hourly competitions to win my albums. And by providing daily door prizes at the gate, the Cruizin' catalogue was featured in 40,000 show programs.
This was exposure in overdrive and as a consequence of this, Ron allocated a small booth to display my product and capture immediate sales that the promotion generated. Then out of the blue he said, "You're a speaker, I remember your talk a few years back. Why don't you do a live presentation in our seminar rooms and have your product available?" What a hoot! I was back in familiar territory. I was a retailer once again and created a new presentation, I aptly called - Still Cruizin' after all these years!
We sold hundreds of Cruizin' CD's over the weekend and made inroads into a new industry that would drive future opportunities. At a time when some business folk are talking 'doom and gloom', you need to be "out there"!
This week my two new releases, Joyride and Those were the days are 'Album of the week' on Brisbane Radio 4BC, Sydney 2GB (Alan Jones) 2UE Perth 6IX/6PR /ABC 720 and featured on ABC local radio, Radio national and News Radio across Australia. That's what I mean by 'being out there'!
'Another sensational set of songs mate!!'
Ian Holland
Group Programme Director
MRN, 2GB,2CH,MTR1377 Sydney
For a free Music for Cruizin' brochure listing all the albums and songs, email barry@barrybull.com or order on line at www.barrybull.com .....
Little Bull Enterprises 2010
It's Barbra Streisand's first mega hit and it goes like this. "People who need people are the luckiest people in the world"
That's right! Turn up the volume and put yourself "out there" with other like-minded people, because we all need each other. If you reach out to enough people, a door of opportunity will open that will expose new leads and fresh ideas. Some call this "networking'. It's definitely all of this- but much more. It's like a pebble thrown in water. A tiny splash creates endless ripples of energy across a vast pool of human connections.
I believe there is something more powerful that underpins everything we do, and exists beyond the borders of our normal senses. Invisible threads of synchronicity are continually stitching together unforeseen circumstances of connectivity, and just because we can't see them, touch them, or hear them, doesn't mean they don't exist. But if you are "out there', they will find you. That's when the instinctive urge of human connectivity, weaves its web of serendipity. Once this occurs, it's hard not to be inspired.
Here's what happened to me recently and while I don't believe in coincidence, it's an example of what happens if you put yourself and your product/services "out there' and listen to other people.
Sony Music had just scheduled my two new Music for Cruizin' CD titles for a June release. Simultaneous to this, the annual Qld Camping and Caravan Show was being held at the Brisbane RNA show ground, during the Queens birthday long weekend. This is the largest recreational show of its kind in Australia attracting 80,000 visitors and is an obvious market for my Music for Cruizin' catalogue, now comprising eight double albums that specifically targets the "boomers' on the road. And I had 80,000 of the buggers with their headlights on high beam, cruizin' to the show. It was too good an opportunity to miss!
A few years ago I was a keynote speaker at the Caravan Trade and Industries Association Annual Conference where I met the CEO, Ron Chapman. Ironically, the association also organises the QLD Camping and Caravan Show. Ron's a beaut bloke who much prefers to have a "coldie' around a campfire than a coffee in his office. He immediately saw the obvious synergy in my involvement in the forthcoming show, when I called him about my latest Cruizin' albums.
He informed me that Brisbane radio 4BH would be broadcasting "live' from the show over the long weekend promoting the event, and 4BH listeners are the perfect demographic for my Cruizin' product. So with support from Sony, a "Music for Cruizin' weekend' was locked in on 4BH with hourly competitions to win my albums. And by providing daily door prizes at the gate, the Cruizin' catalogue was featured in 40,000 show programs.
This was exposure in overdrive and as a consequence of this, Ron allocated a small booth to display my product and capture immediate sales that the promotion generated. Then out of the blue he said, "You're a speaker, I remember your talk a few years back. Why don't you do a live presentation in our seminar rooms and have your product available?" What a hoot! I was back in familiar territory. I was a retailer once again and created a new presentation, I aptly called - Still Cruizin' after all these years!
We sold hundreds of Cruizin' CD's over the weekend and made inroads into a new industry that would drive future opportunities. At a time when some business folk are talking 'doom and gloom', you need to be "out there"!
This week my two new releases, Joyride and Those were the days are 'Album of the week' on Brisbane Radio 4BC, Sydney 2GB (Alan Jones) 2UE Perth 6IX/6PR /ABC 720 and featured on ABC local radio, Radio national and News Radio across Australia. That's what I mean by 'being out there'!
'Another sensational set of songs mate!!'
Ian Holland
Group Programme Director
MRN, 2GB,2CH,MTR1377 Sydney
For a free Music for Cruizin' brochure listing all the albums and songs, email barry@barrybull.com or order on line at www.barrybull.com .....
Little Bull Enterprises 2010
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